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No, even the ad itself isn't evil. I highly doubt George Floyd was on the creative's mind when they designed it. They were just being bad at marketing.

Honestly I didn't even make the connection until I read the comments. This is a really silly hill to die on. Oxygen Not Included is the name of the game and its about resource management in space.

This in comparison is just dumb to draw a BLM connection to. Same here. This toke me reading several comments to even get it because most of them were not mentioning it.

In general I mean, I feel more bad for the game being titled that now than whatever Gamestop was doing.

Definitely unintentional. I also didn't get it until i read the comments. Do I have withhold all colloquialisms like "Don't hold your breath" too now?

Whoops, nevermind whatever I was saying, I figured it out. Slow brain. That is quite bad, but the intent from Social Media Intern I'm sure was just making a pun on the game they're playing, which happens to be named Oxygen Not Included.

But yeah, real bad taste for recent events from last month. Yeah in a vacuum, there's nothing wrong with this tweet. At this particular moment in time though Man that took me fucking forever to figure out..

I have never seen a greater overreaction to an advertisement. It's a disgrace that people are even trying to claim this is a problematic post.

I don't know, I had to read the comments to get why this was bad. It feels more like a Coivd thing than anything else, and even then, eh. I think it would've been fine if there was like a screenshot or promotional art of the game in the ad.

Just having the text on a blank background invites people to think of their own context if they're not familiar with the game in question.

You've gotta wonder That's a neat name, and can't possibly be used in a bad context when we release the game in ! There's no way this was intentional but daaaamn someone didn't look over that before posting it lol.

It might not be a popular opinion, but I think that putting a moratorium on everything air related doesn't help anyone. This was clearly made in full pertinence to the game and didn't go out of its way to offend or prod the hornet's nest.

I got an email from them promoting deals they were doing when quarantine started, and it was the same "picture of game with tag line over it" that they usually do.

A picture for a game didn't load in, so you just got the tag line "Survival was never this much fun.

Edit: Ok, for context, this was right when things started really getting out of control, with supplies getting low and thousands dying.

And for anyone wondering, I study and work in Advertising. One of the biggest parts of the process when it comes to ads is thinking about how it fits into the social climate at the time so you can have a better idea on how it can be received and make it more effective.

Gamestop doesn't seem to do that step well, or at all. Or at the very least, they do it months in advance and don't bother changing it.

Things have a time and a place, and I don't think it's too much to ask for professionals to do their jobs right and realize that something as simple as changing a few words can go a long way.

I don't think anyone thinks GameStop is racist or anything, just that their marketing team is tonedeaf, and if all people are talking about is how bad the marketing is, then marketing isn't doing their job right.

I get what you're saying, but we're also living in some really turbulent times where people are actually dying by the thousands, and companies should definitely be aware of what they're putting out during situations like this.

People shouldn't get triggered by simple advertising tag lines that directly reference the product that's being advertised, by pulling a shaky connection to some current event out of their ass, just because they poison their mind with the constant FUD spewed by the media, seeing the boogeyman behind every sentence, every word.

That's all on the viewer, not the advertiser. Down that road lies nothing but silence and lock-step, because if you dig and twist enough, you can interpret offense into anything.

I'm fine, I'm not the one that starts shaking because a tag line had the word "breath" in it. Or because another tag line, advertising probably a survival game, had the word survival in it lol.

Use of this site constitutes acceptance of our User Agreement and Privacy Policy. GameStop controls the resale market, which will be especially strong later this year, said Wedbush analyst Michael Pachter.

It is still very valuable as a reseller of used games and consoles. Read Next. Huawei ends sports sponsor deal amid Australia 'trade war'.

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It's so tone deaf it's coming back onto funny. No, even the ad itself isn't evil. I highly doubt George Floyd was on the creative's mind when they designed it.

They were just being bad at marketing. Honestly I didn't even make the connection until I read the comments. This is a really silly hill to die on.

Oxygen Not Included is the name of the game and its about resource management in space. This in comparison is just dumb to draw a BLM connection to.

Same here. This toke me reading several comments to even get it because most of them were not mentioning it. In general I mean, I feel more bad for the game being titled that now than whatever Gamestop was doing.

Definitely unintentional. I also didn't get it until i read the comments. Do I have withhold all colloquialisms like "Don't hold your breath" too now?

Whoops, nevermind whatever I was saying, I figured it out. Slow brain. That is quite bad, but the intent from Social Media Intern I'm sure was just making a pun on the game they're playing, which happens to be named Oxygen Not Included.

But yeah, real bad taste for recent events from last month. Yeah in a vacuum, there's nothing wrong with this tweet. At this particular moment in time though Man that took me fucking forever to figure out..

I have never seen a greater overreaction to an advertisement. It's a disgrace that people are even trying to claim this is a problematic post.

I don't know, I had to read the comments to get why this was bad. It feels more like a Coivd thing than anything else, and even then, eh.

I think it would've been fine if there was like a screenshot or promotional art of the game in the ad. Just having the text on a blank background invites people to think of their own context if they're not familiar with the game in question.

You've gotta wonder That's a neat name, and can't possibly be used in a bad context when we release the game in !

There's no way this was intentional but daaaamn someone didn't look over that before posting it lol. It might not be a popular opinion, but I think that putting a moratorium on everything air related doesn't help anyone.

This was clearly made in full pertinence to the game and didn't go out of its way to offend or prod the hornet's nest.

I got an email from them promoting deals they were doing when quarantine started, and it was the same "picture of game with tag line over it" that they usually do.

A picture for a game didn't load in, so you just got the tag line "Survival was never this much fun. Edit: Ok, for context, this was right when things started really getting out of control, with supplies getting low and thousands dying.

And for anyone wondering, I study and work in Advertising. One of the biggest parts of the process when it comes to ads is thinking about how it fits into the social climate at the time so you can have a better idea on how it can be received and make it more effective.

Gamestop doesn't seem to do that step well, or at all. Or at the very least, they do it months in advance and don't bother changing it.

Things have a time and a place, and I don't think it's too much to ask for professionals to do their jobs right and realize that something as simple as changing a few words can go a long way.

I don't think anyone thinks GameStop is racist or anything, just that their marketing team is tonedeaf, and if all people are talking about is how bad the marketing is, then marketing isn't doing their job right.

I get what you're saying, but we're also living in some really turbulent times where people are actually dying by the thousands, and companies should definitely be aware of what they're putting out during situations like this.

People shouldn't get triggered by simple advertising tag lines that directly reference the product that's being advertised, by pulling a shaky connection to some current event out of their ass, just because they poison their mind with the constant FUD spewed by the media, seeing the boogeyman behind every sentence, every word.

That's all on the viewer, not the advertiser. Down that road lies nothing but silence and lock-step, because if you dig and twist enough, you can interpret offense into anything.

I'm fine, I'm not the one that starts shaking because a tag line had the word "breath" in it. Or because another tag line, advertising probably a survival game, had the word survival in it lol.

August 31, pm Updated August 31, pm. Shares of GameStop shares jumped more than 27 percent on Monday after it emerged that the founder of pet food company Chewy.

Ryan Cohen, whose Chewy. GameStop has been struggling as more gamers migrate to digital downloads rather than buying videos and consoles from the chain even as the pandemic boosted online sales for the Grapevine, Texas-based retailer.

The investment comes shortly before a wave of new consoles from Nintendo, Microsoft and Sony are set to come out this fall. GameStop controls the resale market, which will be especially strong later this year, said Wedbush analyst Michael Pachter.

It is still very valuable as a reseller of used games and consoles. Read Next. Huawei ends sports sponsor deal amid Australia 'trade war'.

This story has been shared 8, times. This story has been shared 5, times. This story has been shared 2, times. Would you like to receive desktop browser notifications about breaking news and other major stories?

Not Now Yes Please. View author archive Get author RSS feed. Name required. Email required. Comment required.

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